1. In what ways does your media product use, develop or challenge forms or conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Wednesday 16 February 2011
Wednesday 9 June 2010
The Brief
Produce a promotion package for the release of an album, to include a music promo video, together with the following ancillary texts:
• a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards).
• a magazine advertisement for the release of the CD/DVD.
The music track you use should be copyright free.
Copyright free options available for Music Video in G324:
• Approach local singers / groups / bands and get permission to use their material
• Approach unsigned bands on ‘My Space’ etc and get permission to use their material.
• Collaborate with music department/students in your school on the project
• Create your own music or sound track.
The unit is marked out of a total of 100 marks:
- 20 marks for the planning and research and its presentation
- 60 marks for the construction
- 20 marks for the evaluation
Similar to your AS coursework, this work will also be submitted on a blog.
• a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards).
• a magazine advertisement for the release of the CD/DVD.
The music track you use should be copyright free.
Copyright free options available for Music Video in G324:
• Approach local singers / groups / bands and get permission to use their material
• Approach unsigned bands on ‘My Space’ etc and get permission to use their material.
• Collaborate with music department/students in your school on the project
• Create your own music or sound track.
The unit is marked out of a total of 100 marks:
- 20 marks for the planning and research and its presentation
- 60 marks for the construction
- 20 marks for the evaluation
Similar to your AS coursework, this work will also be submitted on a blog.
Sunday 9 May 2010
Research and Planning
The Advanced Production Portfolio requires you to significantly evidence your
pre-production research and planning.
Your Research and Planning should include:
- At least 5 analysis of music videos.
- Research into the artist / group you are producing the video and ancillary texts for.
- A complete copy of the lyrics of the track and detailed timings.
- Target audience research with results displayed and analysed.
- A narrative breakdown of the composition of the video.
- Themes that need to be incorporated into the video.
- A storyboard for the video.
- A detailed breakdown of the visual codes to be constructed.
- A props list and shooting schedule.
- An equipment list.
- Research into the music channel that would exhibit your video.
pre-production research and planning.
Your Research and Planning should include:
- At least 5 analysis of music videos.
- Research into the artist / group you are producing the video and ancillary texts for.
- A complete copy of the lyrics of the track and detailed timings.
- Target audience research with results displayed and analysed.
- A narrative breakdown of the composition of the video.
- Themes that need to be incorporated into the video.
- A storyboard for the video.
- A detailed breakdown of the visual codes to be constructed.
- A props list and shooting schedule.
- An equipment list.
- Research into the music channel that would exhibit your video.
Wednesday 21 April 2010
Music Videos – Andrew Goodwin
In his book, Dancing in the Distraction Factory, Andrew Goodwin identified a number of key features which distinguish music video as a form.
- There is a relationship between the lyrics and the visual (with visuals either illustrating, amplifying or contracting the lyrics).
- There is a relationship between the music and the visuals (again with visuals either illustrating, amplifying or contracting the lyrics).
- Particular music genres may have their own music video style and iconography (E.g. live stage performance in heavy rock).
- There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
- The artist may develop their own star iconography, in and out of their videos, which, over time, become part of their star image.
- There is likely to be a reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras etc).
- There are likely to be intertextual references, either to other music videos or to films and TV texts.
- There is a relationship between the lyrics and the visual (with visuals either illustrating, amplifying or contracting the lyrics).
- There is a relationship between the music and the visuals (again with visuals either illustrating, amplifying or contracting the lyrics).
- Particular music genres may have their own music video style and iconography (E.g. live stage performance in heavy rock).
- There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
- The artist may develop their own star iconography, in and out of their videos, which, over time, become part of their star image.
- There is likely to be a reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras etc).
- There are likely to be intertextual references, either to other music videos or to films and TV texts.
Monday 13 July 2009
Friday 10 April 2009
Thursday 9 April 2009
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